On today’s BREW, E4IS welcomes Larry Hitchcock with Socialeads. Socialeads is an Artificial Intelligence (AI) Lead Generation Engine that uses Natural Language Processing (NLP) applied against one’s own Social Networks (LinkedIn, Twitter, etc.) to identify Real Life Events such as new job, new baby, retirement, and more, and then shows you how you are connected to that person. This allows producers in the financial services industry to proactively position the right product to the right people at the right time.
